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1984 Archive
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When Michael Visited The White House
Posted on February 2, 2010 | No CommentsIn 1984, John Branca, Michael’s lawyer, received a call from Transportation Secretary Elizabeth Dole asking if Michael would donate Beat it as background music for an ad on drink-driving. Michael’s initial reaction to this request was to refuse, saying he thought the idea was tacky.... -
Pepsi Commercial Accident, 1984
Posted on December 30, 2009 | No CommentsIn 1983, Michael cut a $5 million sponsorship deal with Pepsi, making it the largest sponsorship deal between a company and an entertainer at the time. During the shooting of one of the two commercials for the new Pepsi campaign “The Choice of a New...