Updated by Steve and Polly on 26/03/2010
The hit single “We Are The World” by the supergroup “USA for Africa” was first Released on 7 March 1985, and became the fastest-selling single in history, raising more than $63 million for humanitarian causes. This year, 2010, marks 25 years since its release, and Lionel Richie and Quincy Jones are joining forces to produce a remake titled “We Are The World 25 For Haiti”. Richie and Jones hope to repeat the great success of ‘85. But before we take a look at this remake, let’s wind the clock back a few years to the morning of April 5, 1985.
If you had’ve turned on the radio at precisely 10.25 that morning, you would’ve heard the first lines of a new song called “We Are The World”. In fact, if you had’ve changed the station, chances are you’d still be listening to the same song. For on this day, over 8,000 radio stations around the world had agreed to play the song simultaneously and two days before its official release, in support of famine relief in Ethiopia.
The public excitement and support for “We Are The World” was unprecedented, and the lineup of the production included the names of some of the biggest recording artists of the decade, and was led by Michael Jackson.
Despite its media hype, the song received mixed reviews from journalists, music critics and the public. Whilst the majority of record-buyers loved it, people like music critic and Bruce Springsteen biographer Dave Marsh, noted that “We Are the World” was not widely accepted within the rock music community. Marsh said that the song was “despised” for what it was not: “a rock record, a critique of the political policies that created the famine, a way of finding out how and why famines occur, an all-inclusive representation of the entire worldwide spectrum of post-Presley popular music”
American journalist Greil Marcus felt that the song sounded like a Pepsi jingle. He wrote, “[...] the constant repetition of ‘There’s a choice we’re making’ conflates with Pepsi’s trademarked ‘The choice of a new generation’ in a way that, on the part of Pepsi-contracted song writers Michael Jackson and Lionel Richie, is certainly not intentional, and even more certainly beyond the realm of serendipity.” Marcus added, “In the realm of contextualization, ‘We Are the World’ says less about Ethiopia than it does about Pepsi—and the true result will likely be less that certain Ethiopian individuals will live, or anyway live a bit longer than they otherwise would have, than that Pepsi will get the catch phrase of its advertising campaign sung for free by Ray Charles, Stevie Wonder, Bruce Springsteen, and all the rest. Author Reebee Garofalo agreed, and expressed the opinion that the line “We’re saving our own lives” was a “distasteful element of self-indulgence”. He asserted that the artists of USA for Africa were proclaiming “their own salvation for singing about an issue they will never experience on behalf of a people most of them will never encounter”
Michael’s agenda
The music video showed footage of a studio recording of “We Are the World”, with all the participants singing their lines in an atmosphere of togetherness and camaraderie. However, Michael was criticised for filming and recording his solo piece privately, away from the other artists. Some reasoned that because he was a perfectionist, recording in front of other big name artists would leave him awestruck and unable to perform at his best. Others suggested that Michael liked to feel different from everybody else, and that he had wanted to emphasize the difference by separating himself from his peers.
Michael was also criticized for being “unable to leave his ego at the door” because in the video, the camera starts with a shot of his shoes, then his socks, and then slowly pans up his body, before resting on his face. Michael is said to have quipped, “People will know it’s me as soon as they see the socks. Try taking footage of Bruce Springsteen’s socks and see if anyone knows who they belong to.” Sounds egotistical, but he was right.
By 1985, Michael had struck a $5 million sponsorship deal with Pepsi, which was known as the biggest in recording history at the time. He had experienced phenomenal success with “Thriller” and met with resounding approval at the Motown Anniversary Special where his performance of “Billie Jean” had caused complete mayhem. Without any question, Michael Jackson was the hottest ticket in town, the most popular artist in the world.
A project like “USA for Africa” would only gain Michael more public approval. This is not to say he did it purely for the kudos. He was, by all accounts, a very caring person. He quietly donated to many charity projects and had a strong humanitarian streak. But he was also a businessman, young and ambitious. He learned from the best and had many very influential friends.
In 1982, he learned from Paul McCartney how to make big money. The latter told him about his music catalog collection and the massive royalties he collected every time someone recorded or played the songs he owned. Michael listened intently, asking many questions. Finally, he said to Paul, ‘Maybe someday I’ll buy your songs’. Paul laughed.
But Michael wasn’t kidding. In 1984, he bought the ATV catalog (containing the rights to the Beatles songs) for $47.5 million. The purchase is believed to be the biggest publishing acquisition of its kind ever by an individual.
At around this time, Michael also visited the White House to receive an award from President Reagan. At Michael’s request, his lawyer John Branca had struck a deal with the White House – Michael would be given an award from President Reagan and in exchange, he would allow the government to use his song “Beat It” in their campaign against drink driving.
When “We Are The World” was released in 1985, Michael Jackson was at the very top of of the superstar pyramid and success totally determined his life.
Given the contradiction between his chartable acts and his sharp business acumen, it can only be speculated whether young Michael understood that a charity single couldn’t make a change in the global picture. As long there are millionaires like him in an interest-based monetary system, there will always be poor people that work for the rich to come up with the money to cover the interest. For more information on the truth about the banking system, I recommend watching the documentary “Zeitgesit-Addendum” .
But regardless of how much Michael knew, there were certainly people around him who knew about this only too well. . .
Michael as part of a bigger agenda
At the time of the release of “We Are The World”, Michael was contracted to media network CBS, sometimes referred to as “The Eye Network” or more simply “The Eye”, in reference to the shape of the company’s logo.
“The Eye”, or “The All-Seeing Eye”, is an important symbol for the Illuminati; the name commonly used for the elite group that controls all major institutions and industries around the world. CBS stands for “Columbia Broadcasting System”. Columbia is also a name often used in Freemason circles. To explain secret societies is beyond the scope of this article, but if you would like to find more information regarding Illuminati, Freemasons and secret societies, please refer to the sources at the end of this article.
CBS was one of the first two televison networks in America in the early 1940s. Epic, as daughter company of CBS, was focused on Classical music and Jazz with many black musicians in its catalog. In 1975, Epic took the Jackson 5 under contract, with young Michael Jackson already playing the lead role in the band. At this time, CBS was already half-owned by Sony and, because of this connection, CBS was in a position to be the first company in America to release the “Compact Disc” in 1983. To this day, CBS remains one of the three biggest networks in America, next to NBC and ABC.
CBS has also been called “The Tiffany Network”, which might refer to some of the company’s first demonstrations of color t.v, which were held in a former Tiffany & Co. building in New York City in 1950. Tiffany & Co is one of the biggest traders of diamonds in the world. And most diamonds come from third world countries such as Africa. It’s a funny coincidence that CBS, as an arm of the Illuminati, would give us this connection to Africa. I’ll take this opportunity to talk a little bit about the relations betwen us, the western countries, and our fellow humans in Africa.
The western colonial masters still have a tight grip on their colonies. In the modern world, the exploitation of Africa takes the form of Neo-colonization. Africa is fragmented and controlled by super power countries whose main concern is not to provide its inhabitants with the developmental aid they so badly need, but to exploit its rich resources. Industry in the First World is focused on ensuring maximum profits for its products. This means cheap workers in the Third World are forced, through financial debt or violence, to give away their natural resources.
To quote Ravinder Rena from Africa Economic Analysis;
“…In Equatorial Guinea — where U.S. companies such as ExxonMobil and Chevron are active — the regime of President Teodoro Obiang Nguema has been accused of torture, electoral fraud, and corruption. Despite this, President Nguema was welcomed at the U.S. State Department by Secretary of State Condoleezza Rice in April 2006 and described as a “good friend.”
… Africa is rich in mineral and natural resources with large parts of its terrain teeming with wild life and magnificent plant life. It possesses 99 percent of the world’s chrome resources, 85 percent of its platinum, 70 percent of its tantalite, 68 percent of its cobalt, and 54 percent of its gold, among others. It has significant oil and gas reserves. Nigeria and Libya are two of the leading oil producing countries in the world. Further, Africa is the home to timber, diamonds, and bauxite deposits. Revenues from their extraction should provide funds for badly needed development, but instead have fuelled state corruption, environmental degradation, poverty, and violence. Rather than being a blessing, Africa’s natural resources have largely been a curse.”
Of course, most people wouldn’t buy these products if they knew about the harm they cause the people whose countries they come from. So the industrial nations use propaganda to make their products and their lifestyle look good. The mass media is the perfect medium for propaganda, as it is under the control of the elite and is easily able to reach most people right in their living rooms. It forms opinions, turns lies into truth, and keeps people busy with non-relevant information called “entertainment”.
Which brings us back to Michael Jackson, the biggest entertainer in history. Michael was surrounded by extremely powerful people and quite rightly, saw amazing opportunities for himself.
And so it was that he was asked to contribute to the charity album “We Are The World”. He jumped at he opportunity. His talent, in combination with the powerful network of people at CBS, made the title song a hit.
The considerable profits from the album went to the USA for Africa Foundation, which apparently used the money for the relief of famine and disease in Africa. Critics, however, claimed that this money went directly to the (often military) governments of the affected countries rather than the people. It is a known fact that businessmen in western countries support warlords in Africa with money and weapons to keep the black continet in chaos. This way, the industrials can keep exploiting Africa’s natural resources and make incredible profits.
It’s now 2010 and Africa is still one of the most troubled and poverty-stricken nations in the world. We no longer see many ads with the starving children, but this doesn’t mean they no longer exist. And for us living in the west, nothing has changed since 1985 either; our social structure is still the same. We live on a diet of TV, football, alcohol, drugs, videogames and a lopsided educational system. The only difference now is that we are more comfortable in our living rooms, and more and more detached from the reality out there.
Generation after generation of mass-media consumers creates a degree of detachment from reality that is quite dangerous. Michael Jackson was criticized for detaching himself from those around him, as he did this in the video clip for “We Are The World.” His actions were just an extension of the way he behaved in his everyday life. Given our current penchant for conducting a large portion of our own lives via a computer or t.v screen, are we now all that different to him? The detached life that Michael was so infamous for was nothing more than a mirror of our society. Of you and me
.
History repeats (without Michael)
In January 2010, work on the remake of “We Are The World” began. In the process, the disaster in Haiti changed the direction of this project, as the producers decided to use the song to help the people there, where the need is the greatest. (Wyclef Jean, one of the contributors, is a born Haitian, and his uncle is the ambassador for his country in the US.)
“We Are The World 25” is another chance for us to make us feel better about ourselves. After taking everything away from them for centuries, now’s our chance to do something for the poor people of Haiti. The stars from T.V and music will lead the way. We are all one big family, working together on a better world, on a new world where everyone is the same. And tomorrow we will put a stop to child labour in Third World countries, and we, as citizens of the developed nations, will take the power back into our own hands. We will no longer accept that the banks, the rich, the powerful in this world live from our hard work. We will get rid of the concept of interest-based monetary system, as it exists today, so that everyone starts off at the same level. So that we are all able to afford shoes made in the country we live in. So that the children who work for Nike and Adidas don’t need to do so anymore and can have a life that a child deserves. . . . .or maybe not.
The exploitation of Africa and countries like Haiti are a window to our own microcosmos. We in the west believe we are free, but we are not. But to understand this would necessitate our getting off the treadmill and taking a good look at ourselves; at the man in the mirror. And changing our ways.
“We Are The World 25” doesn’t make me feel any better at all. All i can see is an opportunity for an industry to put itself in a better light, a great investment into its future business success. And i see musicians that may have good intentions, or may not. But as long as they wear gold chains and a Rolex, and shoes that cost as much as it would to feed a Somali family for a year, these people don’t quite understand what they are doing, or singing. And i see us as a society sitting in the comfort of our living rooms, lulled into the fantasy that a donation will give any relief to this bleeding world.
“We Are The World 25” is nothing more than propaganda for the music industry and a panacea for the masses. The source of the problem remains, and will come back; in the form of another war or another natural disaster, based on the inbalance we impose on our suffering planet.
Our monetary system
Our society is deep in debt; so deep in debt that we will never get out of it unless a cataclysmic event occurs that wipes out all the bankers’ databases. This monetary system has created a global elite, the richest people in the world. This global elite is cementing its position of power with a new world order that most of us can’t even see because we are blinded by media events such as the “We Are The World 25″ charity. All the faces that we know and that the media designed for us to love, have come together to tell us that it is time for us to get together and help those less fortunate than ourselves. It is horrible what happened in Haiti, and it is horrible what happens in Somalia, or in war-torn, violent and suffering countries like Iraq, Pakistan, Afghanistan, Yemen, Saudi Arabia, Mexico, Sudan and Palestine, to name a few.
All we achieve with buying into the whole concept of “We Are The World 25” is that we keep a system alive that will keep taking from the poor and giving to the rich. A very simple concept, but often hard to see through all the distractions we are faced with every day.
It is a fact, our western society needs the Third World to be poor, otherwise we can’t live our life of luxury. We need to keep Africa in war, otherwise we can’t get into their diamonds and other natural resources. We need to keep delivering them weapons to hold them in chaos, so that they never achieve a strong and independent nation on their own. And even if the elite gives us a black president, black musicians, black actors, and whatever else we need to feel better about our world, it still doesn’t change the fact that this one world order that’s approaching is built with the blood of hundreds of millions of innocent people who will never see and never understand the benefit of “We Are The World 25”.
We steal from the other children of this earth, and we are happy ignoring it 99.99% of the year, making ourselves feel better by giving a donation and then letting the charity do the rest. But nothing will truly change until we are brave enough to see and to understand the truth about our political, social and monetary system, and until we are brave enough to speak out about it.
Conclusion
Michael didn’t start the “We Are The World” charity. He was asked to write the song and contribute to the album because of his fame. There were many other musicians involved but because of his superstar image, he became the project’s poster child.
At the time, Michael was on his way to the most promising career in music history, and everything that would have contributed to his good reputation was of value to him.
His desire to be at the very top also made him to an easy target for greedy business people, and more importantly, for the new world order elite. Michael Jackson used the elite network to achieve his personal goals, and in turn, the elite used him in his position as entertainer for the masses, in order to push forward their own agenda from behind the curtain.
In his heyday, Michael Jackson was the music industry’s biggest draw card. But he was by no means its only one. Using musicians as a form of distraction so that the ruling elite can quietly push forward its own agenda, is in fact, common practice in the music industry and has been going on for decades.
Looking back at 1985, we have to ask ourselves, how can we really help to make a better world? To give money that we don’t have to a group of people that we don’t know? Or is it not better to start with ourselves? For how can we even attempt to make the world a better place when we don’t even have the guts to face the reality of our own corrupt society? The root of Africa’s problems, and the problems of all Third World nations, is managed by people in western countries. And we all have a hand in this through our ignorance.
As for Michael Jackson, i doubt he would have been aware of much of this as a twenty year old with the world at his feet. But later in his life it appears that he gained more insight into the reality of the hidden power structure of the ruling class. His songs, (especially just before the time of the molestation allegations), reflect an awareness and a scathing criticism of the ruling elite. As did his very public derision of the mistreatment he felt he’d received at the hands of Sony.
This new awareness, coupled with the tremendous wealth he had managed to accumulate, made him into a liability; somewhat of an unwelcome guest at the round table of the elite. The promising child that they had taken by the hand and created into the biggest superstar the world had ever seen, was getting too big and influential to keep under control.
This necessitated the end of the partnership, and, something that Michael probably didn’t foresee, the end of his position at the top. Because, as strong and powerful as he was at the time, he achieved it all with the help of the people that he later attacked. If they were powerful enough to lift the talent that was Michael Jackson to mythical proportion (as long as he would sell their ideas to the public), they were also powerful enough to destroy what they had created after Michael went against them.
Tragically, this spelled the end for Michael Jackson. From 1993 onwards, his career went on a steady decline. The child abuse allegations did irrepairable damage to his public image and took a heavy toll on his emotional health. But Michael would not go down without a fight. He was bringing up his much-loved children, speaking out about social justice, and trying to get his music career back on track. And despite all the plastic surgery and crazy rumours that dogged him, he still had a loyal and loving fan base. In 2009, Michael suffered a tragic and untimely death.
In life, Michael spoke out about fighting the elite; his death does not signify the end for us. The power of the elite rests on our willingness to give away our own power. Every time we give away another civil liberty, every time we allow the media to make us fearful, every time we allow the State to make decisions on our behalf without question, we are giving away responsibility for our own lives.
If we are really upset about what happened to Michael and we truly want to make a change, then it’s time to turn off the radio, let the charity singles be charity singles, and start to change the person in the mirror.

Sources:
- Gainesville Sun April 5 1985
- Marsh, Dave (2004). Bruce Springsteen: Two Hearts. Routledge. ISBN 041596928X
- Taraborrelli, J. Randy (2004). The Magic and the Madness. Terra Alta, WV: Headline. ISBN 0330420054.
- Zeitgeist Website
- Ravinder Rena at africaeconomicanalysis.org
- Freemasons and Illuminati: Corporate Logos Video
- Video: Freeman Perspective – Goddess Columbia
Popularity: 7% [?]
all grown up just to let you know jesus had no sin he never knew of sin he was and still is perfect
MJ was not a Leo, he was a Virgo
Thanks Jester,
i removed this bit from the text. Sometimes i think just because i’m a leo, everybody should be one:/
The Kevin Carter Suicide is one of the most important stories of our time…..It is a form of “up-side down Jesus”…..He killed Himself for Our sins and His.
It’s the most disturbing image i’ve ever seen. I’d never heard of him before Steve’s article. I find it hard to believe that the journalists were so brainwashed as to believe that they could catch germs from the starving children yet it was ok to take photo’s of them. “don’t touch the animals”, like at the zoo.